Based on more than forty interviews with Jobs conducted over two
years—as well as interviews with more than a hundred family
members, friends, adversaries, competitors, and colleagues—
Walter Isaacson has written a riveting story of the roller-coaster
life and searingly intense personality of a creative entrepreneur
whose passion for perfection and ferocious drive revolutionized
six industries: personal computers, animated movies, music,
phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative
edge, and when societies around the world are trying to build
digital-age economies, Jobs stands as the ultimate icon of
inventiveness and applied imagination. He knew that the best way
to create value in the twenty-first century was to connect creativity
with technology. He built a company where leaps of the
imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with this book, he asked for no control
over what was written nor even the right to read it before it was
published. He put nothing off-limits. He encouraged the people he
knew to speak honestly. And Jobs speaks candidly, sometimes
brutally so, about the people he worked with and competed
against. His friends, foes, and colleagues provide an unvarnished
view of the passions, perfectionism, obsessions, artistry, devilry,
and compulsion for control that shaped his approach to business
and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and
despair. But his personality and products were interrelated, just
as Apple’s hardware and software tended to be, as if part of an
integrated system. His tale is instructive and cautionary, filled with
lessons about innovation, character, leadership, and values.
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